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Trulia
Distinct from its parent entity, Zillow, Trulia carves out its niche in the real estate blogging arena. While Zillow's Porchlight primarily caters to homeowners, discussing DIY improvements and moving tips, Trulia's blog shifts the lens to illuminate the essence of neighborhoods. It's not solely tailored for homeowners; the Trulia blog emerges as a treasure trove for investors seeking nuanced insights into various locales. Trulia’s strength lies in its in-depth exploration of neighborhood data, enriched with user reviews, creating a vivid tapestry of what it's like to live in, invest in, or explore different areas. For investors, this offers a fresh perspective, introducing them to untapped markets or hidden gems in well-known cities. While its primary audience might be prospective homeowners, the granular details and stories shared on Trulia's blog become invaluable for anyone looking to understand the heartbeat of a neighborhood.